Lead Source Tracking: What Is It, Why Important And How To Use It In Google Analytics
Are you running your own blog or a content writer or a business owner and struggling to track lead sources in Google Analytics? Well, after reading this article, you will know about lead source tracking and how you can use lead source tracking in Google Analytics.
By lead source tracking you can know where your visitors are coming from, what devices they used most, top conversion sources, top countries, etc. So, it is very important to track your lead sources.
What is lead source tracking?
Lead source tracking is the process of tracking your lead source, basically where your leads are coming from.
It allows you to identify from where your paying customers are coming from, which devices they used, etc.
Why is lead source tracking important?
Lead source tracking is important in every aspect. With lead source tracking you can know the behavior of your visitors, which types of content they like most, etc.
You can also know which of your campaigns are most effective. So, you can filter them and only run those campaigns. It can save you lots of money and time.
How to use lead source tracking in Google Analytics?
There was a time when you needed coding knowledge to add Google Analytics to your WordPress website. But nowadays, plugins like MonsterInsights help us to add Google Analytics and track lead sources on our website without any coding knowledge.
If you use MonsterInsights, you don’t need any Analytics expert to find the right report and get the data that you need for making decisions.
MonsterInsights is the most popular and advanced Google Analytics plugin for WordPress.
MonsterInsights comes with Paid and a Free version. But for using their premium and advanced features you need to buy their paid version.
I already wrote a review of MonsterInsights, so read that to learn more about it.
If you don’t know how to add Google Analytics to your WordPress site, read this article about how to install Google Analytics on your website.
After you have successfully added Google Analytics using MonsterInsights on your site, you are now able to track your lead sources.
Let’s see what types of reports Google Analytics shows you which help you know your lead sources.
To view your reports, log in to your WordPress dashboard and go to Insights > Reports. The first report is the Overview report.
Overview Report
In the Overview report, you can see the overall performance of your website.
If you scroll down, you can see the Device Breakdown report that shows which device your visitors use to view your website.
Next, you can see Top 10 Countries where your visitors come from. This type of information is very important especially if you are thinking about running a campaign.
Here you can see the Top 10 Referrals report. It means which website or source sends most of your traffic. You can contact those site owners and told them to partner with you, so from there you can increase your traffic.
Search Console Report
Yes! Search Console report is here. You don’t need to login into your Search Console account, MonsterInsights fetch all data from Search Console to your website.
Here you can know the top 50 Google search terms for your website along with clicks, impressions, CTR (click-through-rate), and average position.
You can use those keywords and generate new content ideas which can boost your website traffic.
Real-Time Report
The Real-Time report is also here. It shows you where your visitors are coming from in real-time. You can see traffic from referral sources, countries, and cities that are currently on your WordPress site.
E-Commerce Report
Do you have an eCommerce store and want to know where your most converting traffic comes from? Then you don’t need to worry about it.
MonsterInsights also shows you your eCommerce report. Here you can see your Top Conversion Sources. You can see which websites send traffic that converts to your online store.
Do you want to know which is the best web hosting in 2021, then read this article about the best web hosting for WordPress.
That’s it in this article. If you like it, don’t forget to share it with your friends and family. For any query feel free to comment in the comment section below. Thanks for reading this article.
