As a WordPress user, I think you know about MonsterInsights, right? MonsterInsights is the best Google Analytics plugin for WordPress.
And in their recent release, they improve their eCommerce addon where you can set up eCommerce tracking on websites that are powered by GiveWP and Restricted Content Pro plugins.
GiveWP is the best WordPress donation plugin that lets you collect donations, manage donors, and build donation forms.
And Restricted Content Pro is a popular membership plugin for WordPress, which lets you offer exclusive content to members, create membership levels, and easily manage users from your dashboard.
And with this new integration, you can easily track the performance of your eCommerce site, how it is performing, Which strategies are working, which ones are not working, which campaigns need to be optimized, and much more.
You can do all this by just using MonsterInsights, no need to hire a developer or write a single line of code.
If you want to grow your store, then it is very important to understand your audience. You cannot make your online store successful without understanding them.
And to get rid of it, MonsterInsights gives you all the data you need to track your customer’s behavior. And in this way, you can optimize your store to drive more sales and revenue.
I already wrote a review of MonsterInsights, read that to learn more about it.
How to track eCommerce using MonsterInsights
After you have purchased MonsterInsights, you need to install it on your WordPress website and connect that with Google Analytics.
Read this article about how to install Google Analytics on your site to learn more about it.
After installing MonsterInsights, navigate to Insights > Addons and install the eCommerce addon.
Now open the WordPress dashboard and navigate to Insights > Settings and select eCommerce from the top menu and enable the Use Enhanced eCommerce option.
Once you enable the eCommerce tracking, MonsterInsights will automatically track your eCommerce website.
You can check the report by going to Insights > Report > eCommerce.
In your reports, you can view your conversion rate, transactions, revenue, and average order value, etc. Detailed reports about your visitors such as where they come from, who referred them, top referral sources.
And all the data will be presented in such a way that it will be easy to understand.
So, now you know how MonsterInsights and their eCommerce addon is important.
That’s it in this article. Don’t forget to share it with your family and friends. And for any query, drop your questions in the comment section below. Thanks for reading.