How To Connect WPForms And Zapier To Generate Leads Easily

How To Connect WPForms And Zapier

As a website owner, you know how is it important to generate leads, right? But now you don’t need to worry about it. With the WPForms and Zapier addon, you can easily generate your leads automatically.

With WPForms you can easily create forms or select one of many pre maid forms, choose the trigger (for example, submitting form) and then select the action you want to prefer (for example, sending email confirmation). And the cool thing is you don’t need any coding knowledge for doing that.

You don’t need to hire an expensive developer that can build custom and complicated apps that can connect multiple applications, with Zapier you have everything that you need.

Connecting WPForms and Zapier can help you to do:

  • Create invoices on FreshBooks
  • Create a Lead in Salesforce
  • Add a Google Contact
  • Create a contact in HubSpot
  • Send text messages using Twilio
  • Make a task in Trello or Asana
  • Add a customer in QuickBooks
  • Get a Slack Notification
  • Many more

Zapier is the most popular tool which helps to connect your forms with over 2000+ web applications using Zapier in just a few simple clicks.

And WPForms is the most used, advanced, popular form building plugin for WordPress.

Free and Paid: both versions available in WPForms. But for connecting WPForms and Zapier, you need to buy their Pro or higher plan.

So, click here to buy WPForms and to get the maximum discount available.

Step – 1. Install and activate WPForms

After buying WPForms, the first step you have to do is to install and activate the plugin.

So, do that first. Once you have done that, copy your license key from your WPForms’s account page and paste it under the WPForms > Settings section.

WPForms add license key

Let’s move forward to the next step where we are going to install the Zapier addon for WPForms.

Step – 2. Zapier addon installation

Zapier addon helps us to connect WPForms and Zapier. To install the Zapier addon, login to your WordPress dashboard then go to WPForms > Addons and install and activate the Zapier addon.

Zapier addon acctivation in WPForms

Once the Zapier addon is activated, you’ll need to go to WPForms > Settings and then click on the Integrations tab.

Open the WPForms integration settings for Zapier

Now go ahead and click it to open more details. This is where you’ll find the Zapier API key for your site.

Zapier integration details in WPForms

Keep opened this tab, this API Key will be needed in the next step.

Step – 3. Configure Zapier for WPForms

So, we are in our last step. In this step, we are going to configure Zapier for WPForms.

To integrate Zapier with WPForms, you need to create Zap in Zapier. Creating a zap helps us to send information from your forms to another service.

Now log in to your Zapier account. If you have not created a Zapier account, then do it first. It is free to create an account in Zapier.

Once you have logged into your account, hit the Make A Zap button on the upper left side of your dashboard.

Make A Zap button in Zapier

Then it will open up a page for your new Zap. If you want you can also give a name to it.

In the Choose App & Event search box, search for ‘WPForms’ and select it.

WPForms as the Trigger App in Zapier

Next, you need to select the trigger under the Choose Trigger Event. Since WPForms only has one trigger option (New Form Entry), you can simply click the Continue button to proceed.

Choose Trigger options for WPForms in Zapier

After that, connect Zapier to WPForms with your website. To do that, simply click on the Sign in to WPForms button.

Click the Connect an Account button in Zapier

Here you need your API Key for Zapier. So, simply copy your key from the window you opened previously.

Zapier add your site and api key

Paste your key in the API Key field and the Website field, enter the name of your website. Be sure to enter the full URL of your website and include the trailing slash (For example – or

When you have done, click on the Yes, Continue button.

Now Zapier will then prompt you to choose which account to use for your Zap. So, select it and click Continue.

account choosing in Zapier

In the next step, you need to select your form. If you have not created your form, make sure to do it first and if you already have one then select it.

I already have written an article about how to make a form in just 5 minutes, check that to know more about it.

Customize form entry in Zapier

Zapier comes with a feature called Find Data, which helps you test your connection. In the Find Data step, you will see two options one is Test & Continue and another one is Test & Review.

Connection test in Zapier

So, if you choose the first one which is Test & Continue, then after a few moments you should see your form entries populate (make sure you already have at least one entry). Expand the entry and check whether it is correct or not. In the end, click on the Done Editing button.

Connection test was successful in Zapier

Now come to the second option which is Test & Review. So, if you choose this one, Zapier will automatically detect that and take you to the next step if things are working properly.

Once you have checked whether your connection is successful or not, Zapier will ask you to Choose App & Event. This is the app where you will want to send the information. Zapier has thousands of apps, so search where you want to send your data.

Action App choosing in Zapier

After selecting an app, Zapier will walk you through steps to pass form data to your chosen service. The steps remaining will depend on the service you integrate with.

Now you have successfully connected WPForms and Zapier.

Do you want to grow your email list? If yes, then read this article about how to quickly grow an email list.

That’s it in this article. Don’t forget to share it with your friends and family and if you have any doubts feel free to comment in the comment section below. Thanks for reading.

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